Itemized rating scales are used to help the researcher obtain a measure of attitudes .The researcher first develops a number of dimensions -attitude statements ,product or service attributes ,image dimensions ,etc.Respondents are then asked to positi..Read More

Itemized rating scales are used to help the researcher obtain a measure of attitudes .The researcher first develops a number of dimensions -attitude statements ,product or service attributes ,image dimensions ,etc.Respondents are then asked to positi..Read More

Itemized rating scales are used to help the researcher obtain a measure of attitudes .The researcher first develops a number of dimensions -attitude statements ,product or service attributes ,image dimensions ,etc.Respondents are then asked to positi..Read More